At the height of the 2000 elections, PBS aired Critical Condition, Pulitzer Prize-winning journalist Hedrick Smith's national three-hour special report on the state of the American health care system. From traditional media to the Internet and beyond, Devillier Communications implemented an aggressive, multi-media campaign intended to excite viewers about this revealing public affairs special and to increase awareness of a national poll on voter attitudes toward health care, developed in tandem with the broadcast. In addition, DCI executed three special events -- in the span of a single week -- on opposite sides of the country to alert the media and health care community to the broadcast. The media campaign generated more than 77 million consumer impressions. Press coverage included The Los Angeles Times, The Associated Press, The Washington Post, USA TODAY, ThriveOnline@Oxygen.com and MSNBC.com.